About

Working with start-ups, SME’s, established businesses, and organisations - my aim is always to create brands that energise business, inspire actions, grow tribes.

Brand Designer and Creative Director, I have a track record in designing and building brands across multiple sectors, including sport, retail, fashion, media, travel, tech, philanthropy, education and energy.
My work with founders, businesses and organisations is never about just a logo. It’s about creating brands that tell their story, define their purpose, project their personality.

It's about building brands that people engage with, connect with, and can feel a part of.

Designing start-up brands, re-energising existing brands, helping ambitious brands grow, I have applied creativity, insight and know-how to projects reaching across the UK, Europe, Asia and the USA.

I'm also an advisory board member, guest lecturer, industry panellist and occasional speaker on branding, as well as playing an active role in supporting the business community at an independently owned co-working space.

  • Where and how did this all begin?

    My fascination with combining typography, words, colours, graphics and images to create the expression of a brand, its purpose and its personality, was born during my grounding as graphic designer in the advertising world.

    A progression into art direction led to extensive travel and an opportunity to work with clients and creatives from a wide and varied range of sectors and disciplines. Experiencing different cultures, styles and ways of communicating only increased my fascination with branding and the power of brand communication.

    On becoming Creative Director of an agency - based in the cities of Manchester, London and Mumbai – I was committed to broadening the agencies portfolio, helping introduce projects from the worlds of sport, travel and philanthropy into its well-established expertise in fashion and retail.

    Today, as an independent Brand Designer, Brand Strategist and Creative Director, I work with founders, brands, businesses and organisations from many different sectors. Whether they’re a start-up, an SME, a well-established business or organisation, my aim is always to help them recognise and maximise the power of their most valuable asset, their brand.

  • As a speaker, panelist, guest lecturer, podcast guest, and fully paid-up member of the creative industry, my topics to date have included -

    Giving Voice to Brands, We Have the Power.

    Brand Meet Consumer / Consumer Meet Brand.

    Brand Storytelling.

    Brand Building.

    Brand Purpose.

    How To Pitch Your Ideas.

    Judging Panelist at the Effies.

    Judging Panelist at AccelerateME.

    The Gig Economy in the Creative Industry.

    The Superpower of the Ordinary.

    The Power of Brand Partnerships in Sport.

    GoodCon Europe, Talking Brands for Good.

    Brand Battling vs Brand Building.

    Getting into the Creative Industry.

    Adobe Creative Jam Presenter.