Alltoogether - Brand Identity.
There’s a better way to provide employee benefits.
Identifying the problems, providing the solution.
Identifying problems, providing solutions, making people’s lives easier - this is the formula for any successful start-up business and working with founder Zak Fenton I instantly saw he is doing precisely that with Alltoogether.
Almost half of all employees say they don’t know about or understand their employee benefits, and increasing levels of stress and anxiety are affecting owners and managers of SME’s. The problems are clear, the solution is a no-brainer.
One user-friendly platform.
For employees, bring all their employee benefits Alltoogether in one user-friendly platform, where every individual can instantly access and interact with their benefits. For employers, reduce their admin tasks, free up their time and resources, take away the hassle.
Everything all together.
Naming this business meant finding an expression of its solution - bringing everything all together on one user-friendly platform.
Creating the brand identity required an approach that contrasted with the typical and challenged the status quo of this extremely traditional sector.
A brand for a better way.
Big bold typography is teamed with a bright colour palette that leads with electric pink, and images of people ‘before and after’ make a real impact by contrasting in black and white. This adds up to a brand designed for a better way, a better way Alltoogether.
