B’liev - Product Launch.
The power of plant-based protein, you better B’liev it.
Plant shakes & brand ethos.
Following a talk I delivered on brand building to a start-up accelerator group, dynamic young entrepreneur Aria contacted me to arrange a meeting. With his brand already in place, his packaging in production, and his first batch of protein shake soon to be delivered, I was intrigued to see how I could help.
Aria’s unusual brief turned out to be two-fold. Firstly, the creation of assets – language, decks, images, video - to support the launch of ‘B’liev’ Protein Shakes. Secondly, presentation of the broader ‘B’liev’ brand positioning, a platform for a suite of products built upon a common ethos. More about this second phase in the brand strategy case study.
Bringing the brand to life.
Initial priority was phase one, presenting the new protein shake. This required a suite of assets that could be applied to both a retail B2B audience, and subsequently to the products target consumer – active 18 to 35 year olds, primarily (but not exclusively) female.
To achieve the result I was looking for I brought in friend and creative producer Dominic Apenteng to put together a shoot – crew, models, locations etc - and work with me to bring the brand, the product and the language to life.
Seamless communication.
The suite of assets we created provided content for the brands website, social media and media packs. It also allowed me to create presentation decks that all aligned seamlessly, communicating the new product with absolute continuity.
Equipped for launch.
A ‘B’liev’ brand book, combining both product info and brand ethos, was also created for distribution to retailers, media, and influencers in a bespoke presentation box containing samples of each Protein Shake flavour. A new product, fully equipped for launch, you better B’liev it!!
