One Giant Leap - Brand Identity.
Empowering creatives to go higher, further, faster. Giving creatives the right stuff to succeed.
Reaching for the stars.
Creative champion and consultant, Alisha Kadri is driving transformational change across the creative industries by empowering creatives from disadvantaged backgrounds to go higher, further, faster.
Spending time with Alisha, listening to her talking about her business and her purpose, it was the use of so much positive and uplifting terminology in her language that really struck me.
This ‘reach for the stars’ ethos drew me to the Apollo space program, the Moon landings and the classic book about astronauts by Tom Wolfe, The Right Stuff, as my inspiration for naming and creating the brand identity of this new venture.
Propelling careers.
Encouraging creatives to take ‘One Giant Leap’, Alisha is working with partners such as Manchester’s Factory International to create industry focused, purpose-led programmes, designed to propel the careers of creatives.
The programmes aim to give creatives ‘The Right Stuff’ for success, providing everything they need to power up their businesses, from brand activation, to pitching skills, to managing finances and tax.
