Future Building - Brand Identity.
Helping build a sustainable and energy efficient future.
Starting with the why, the what, the how.
The laying of a strong foundation was fundamental to the successful building of this brand. That meant beginning with the distillation of the wealth of founder Will White’s knowledge, enthusiasm and information into three concise cornerstones – the ‘what’, the ‘why’ and the ‘how’ of the business.
Working with architects, landlords, surveyors and engineers.
Representing an energy consultancy using the very latest technologies, the Future Building brand needed to project the positive impact the business has on commercial properties of all types. Working with architects, landlords, surveyors and engineers, Future Building cuts energy costs, improves efficiencies and reduces carbon footprints.
Energy, Environment and Efficiency.
Strong typography, inspired by the graphic silhouettes of buildings, features a highlighted ‘E’ representing Energy, Environment and Efficiency. Leading with green, the brand colour palette serves as a navigational system that can be applied to categorise services and information online, across reports and in business presentations.
