Situ Live - Bringing Products To Life.
Consumers, brands, Situ Live - let’s all get to know each other.
A hands-on experience.
Ground-breaking. Innovative. Experimental. Any of these descriptions could be applied to ‘Situ Live’, an immersive retail destination in London’s Westfield Centre, where consumers could get hands-on experience of the latest products from major brands – but not immediately buy them .
Like anything new and different, this ‘Situ Live’ experience needed explanation. Consumers were initially puzzled by a ‘store’ where you see something you want but don’t make a purchase. Yep, people could try products, see them demonstrated in seven ‘retail theatres’, then scan a QR code and add them to a wish list to buy online at their leisure, from their preferred vendor.
A detached perspective.
Before beginning a piece of work on Situ Live’s consumer facing messaging, I was asked by their team to provide a detached perspective of the business, effectively holding a mirror up to them and giving them an external point of view for internal discussion.
My approach to this was to make a series of ‘introductions’. Supported with consumer insight research, I introduced Consumers to Situ Live and Situ Live to Consumers, then Brands to Situ Live and Situ Live to Brands.
