Sustainabl - Much More Than Bowls.Winning hearts, minds and clients by becoming the brand they know.
Present a business for a better world.
We all enjoy a take-away meal every so often - a burger, pizza or something healthier perhaps – but how many of us pay any attention to the container we’re eating from? Yet the negative impact of take-away packaging on the environment is massive.It is this negative impact that led a Hong Kong based lawyer to dramatically change professional direction and to found ‘Sustainabl’, a responsibly sourced, plastic-free, home compositable, recyclable packaging business for a better world.
Be a voice for positive change.
The big challenge for ‘Sustainabl’ was one of recognition, or more accurately, the lack of it. To consumers, and more importantly to vendors, one bowl, box or tray is the same as the next, even those claiming environmental responsibility. Fact is, they all look the same.After being connected with the founder, he asked for a strategy that would set ‘the turtle loving team Sustainabl’ apart and create genuine differentiation from the rest. He asked for a way to create the brand recognition that was missing.
Authenticate the evidence.
To achieve this ‘Sustainabl’ would need to be much more than bowls, much more than simply boxes and trays, and so I created a B2B strategy that would help Sustainabl become ‘the brand they know’.This strategy involved presenting a human face and being in the sustainability conversation. It meant showing the whole journey, from manufacture to disposal. It meant sharing environmental insights with B2B customers and giving them visible credit for using sustainable packaging. 
Educate the next generation.
It meant making a genuine difference, and with 2 out of 3 consumers now believing they have a responsibility to use products that are better for the environment, it also meant helping B2B customers tap into this stream of consumer consciousness.
Eat Happy, not sad.
The strategy also featured the ‘Eat Happy’ campaign concept, designed to engage a whole new younger B2C audience, encouraging them to pressure vendors into using sustainable packaging. This was a strategy that meant ‘Sustainabl’ would become so much more than bowls, boxes and trays, it would become the brand they know. 
All images are reference only. Source - Unsplash & Pinterest.