A brand is not a symbol, it’s a story to be told.

Creative Director, Brand Designer, Brand Strategist, my name is John Whalley.

My work with founders, businesses and organisations in sectors including sport, retail, fashion, media, travel, tech, philanthropy, education and energy, is never about just a logo. It’s about creating a brand that tells their story, defines their purpose, projects their personality, connects with their audience.

My work is about building brands that energise business, inspire actions, grow tribes.

When we meet people in life, we ask questions to get to know them better. We listen to their stories, their ideas, their opinions, their beliefs.

The same applies to a brand.

We want to get to know them. We want to know what they are going to do for us, how they can make our lives better.

We want to make a meaningful connection, one that goes beyond simply buying a product or a service.

A brand is not a symbol, it’s a story to be told.